Doritos and Microsoft Team up to Put Creative Control of Upcoming Xbox Live Arcade Game in People's Hands
Two User-Generated Game Concepts to be Developed Into Xbox LIVE® Arcade Games; One Fan-Selected Winner Will Receive $50,000 Dream Assignment as Doritos Gaming Consultant
Doritos Breaks New Ground In Fusing Music And Technology By Putting Blink-182, Big Boi Concerts In The Palms Of Fans' Hands
Special-Edition Late Night Doritos Bags Serve as Ticket to Exclusive, 3-D Virtual Performances
Frito-Lay Gives Women a World of Their Own - New Products and Multimedia Campaign Part of Comprehensive Approach to Reaching Women
Welcome to 'Only in a Woman's World' - where women can feel supported in their feelings about diets, beauty, snacking, exercise and body confidence. Marking the launch of Frito-Lay's first comprehensive effort to reach women and grounded in the spirit of sisterhood, 'Only in a Woman's World' explores what's top of mind with women today through light-hearted, comical videos, comic strips and interactive online content. Through its multimedia campaign, Frito-Lay is rolling out a portfolio of products developed specifically with women in mind.
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